Thinkpiece Essay Example | Topics and Well Written Essays - 500 words

Thinkpiece - Essay Example It does not matter who exactly who would plan the PR for as long as the person who will do the PR plan knows that he or she is doing and that it is responsive to the customer’s needs. The person who could plan the PR plan could be the PR manager or marketing manager. He or she probably has the best qualification for the job because PR after all is either a function of marketing or corporate communication. Or, if such department does not exist (PR department), the company can appoint someone who is going to do job. It is important to note that just because a PR department does not exist, a PR person that will address the customer will also be ignored. It is important to respond and address customer’s concern once they talk back. It is important because customers are the lifeblood of the company, without them, the company will also not exist. Of course one would become curious to ask about the person who would be appointed if a PR department does not exist. It is important to underscore here that customers can talk and when they talk back, it means they have something important to say. The PR function is not just to communicate, but also as a customer function. It comes to us then that the person who would be appointed to plan PR when customers can talk back should have a customer service background in addition to being a great communicator both in written and oral language. If possible, the person should be a customer service manager or supervisor who has years of experience so that the appointed person has both the training and experience to adequately plan the PR plan for the customer. We have to cite caution here that if an unqualified and untrained person will be appointed to plan the PR plan when customers talk back just for the sake of having a PR person, it would become disastrous to the company. It is disastrous to the company because instead of responding adequately to the customer that they will be satisfied,

Assignment 3 Example | Topics and Well Written Essays - 750 words - 9

3 - Assignment Example During his tenure as CEO of the Group, the Virgin Group was doing extremely well as it embarked upon new projects which many believe were not possible. An example of such projects include projects include setting up a space travel company which would take people to space. As a person and a CEO, Branson was highly risk taking in nature as was evident by his will to compete against British Airways and CocaCola, both industry giants in their line of work. Branson is a people’s person and believes keeping employees happy and motivated is the best way to ensure his companies work well (BRANSON & MCLIMORE, 2013). As far as Branson’s leadership style is concerned, it can be viewed from many different angles. Having the ability to make his employees work with all their efforts, and give in their hundred percent towards work portrays Branson as a â€Å"Transformational Leader†; one having the ability to pass on his flair into others. A real life example of this scenario was when he once asked his marketing manager to ensure the Company’s advertisement gets featured in a London based evening newspaper with just one day of deadline. As expected, the manager fell out of place but Branson handled the scenario by telling him he has faith in him and that he would be able to deliver. The result was in line with what could be achieved by having a transformational leadership style; the manager did his best and the advertisement got featured in the newspaper. This example clearly portrays how Branson’s leadership style is a â€Å"transformational† one, having the abilit y to transform employees’ attitude towards work and making them do what they think was undoable (OSBORNE, 2008). A rather interesting fact about Branson is that he does always believe in what theories say. According to various leadership theories, leaders follow the view that â€Å"customer is always right†. However, Branson is not a believer of this stance, and many times during his term as